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About Raftery Resource Network

Raftery Resource Network (R2N) is a diverse team of independent professionals from consumer goods production and distribution industries, who solve business problems for suppliers, manufacturers and systems and service providers. Dan Raftery assembles the right team to meet the objectives of the specific assignment.

Dan Raftery has been a management and research consultant since 1985 when he joined the leading-edge firm of Willard Bishop Consulting, Ltd. There he contributed to industry initiatives such as Efficient Consumer Response, Category Management, Direct Product Profitability and Customer Frequency Marketing (Frequent Shopper Programs).

He started Prime Consulting Group in 1996 and turned it over to his partner in 2003 when he launched Raftery Resource Network. At Prime, Dan contributed to several key industry initiatives including Scan Based Trading, Invoice Accuracy, Unsaleables Management and Direct Store Delivery.

Prior to his consulting career, Dan worked for eighteen years in supermarket retail operations. He grew up in Madison, Wisconsin and received his bachelor’s degree in Mechanical Engineering from the UW.

Dan has authored over three-dozen reports on a variety of subjects for food, drug and housewares industry associationsDan has completed assignments with leading Manufacturers, Retailers, Distributors and Trade Associations in a variety of industries:

  • Consumer Packaged Goods
  • General Merchandise
  • Health & Beauty Care
  • Consumer Electronics
  • Housewares
  • Grocery
  • Convenience
  • Drug Stores
  • Mass/ Discount
  • Foodservice

Dan regularly contributes to industry conferences and facilitates executive share groups and cross-functional action teams inside client organizations. His editorial columns and articles have appeared in: Grocery Headquarters, Advantage, Progressive Grocer, Magazine Retailer, Frozen Food Age, Confectioner and Refrigerated & Frozen Food Retailer magazines. He currently writes for Frozen and Dairy Buyer.


Raftery Resource Network, Inc.
800 North Main St.,
Antioch, IL 60002
ph: 847.838.1177
fx: 847.838.1188