Clients
& Case Studies
Clients: (back to top)
A sampling of clients is as follows:
| Associated Builders & Contractors |
Dairy Management Inc |
Int’l Housewares Ass’n |
Progressive Grover |
Aisle 411
|
Damage Recovery Systems |
Kraft Foods |
Project Mgmt Institute ISSIG |
America's Second Harvest |
The Dial Corp |
The Kroger Co |
Ralston Foods |
American Greetings |
Dominick’s Finer Foods |
LMS Intellibound |
Rand McNally |
American Society of Association Executives |
Food Marketing Inst |
Masterfoods |
Ross Products |
American Wholesale Marketers Association |
Fresh Brands |
Magazine Publishers of America |
S.C. Johnson & Son |
Anheuser-Busch |
Frito-Lay, Inc |
McCadam Cheese |
7-Eleven |
Arden Companies |
GenuOne
|
Mead Johnson Nutritionals |
Sonoco |
bnp Media |
Goldman Sachs |
Nat’l Ass’n for Home Care & Hospice |
Ukrop’s |
Barilla America |
Goldman Sachs |
NCH Nuworld |
Unilever |
|
Barilla America |
Grocery Headquarters |
NCR |
Western Publishing |
The Clorox Co |
Grocery Manufacturers Ass’n |
New World Pasta |
Wm. Wrigley Jr. Co |
| Coborn’s |
H.E. Butt Grocery Co. |
The News Group |
|
Coca-Cola |
Healthcare Distribution Management Ass’n |
Package Machinery Manufacturers Association |
|
ConAgra Foods |
Health Industry Distributors Association |
Pepsi-Cola |
|
Consumer Healthcare Products Association. |
Heinz USA |
Pepsi Bottling Group |
|
Cookware Manufacturers Association |
ICSFoodone |
Pillsbury |
|
Crystal Farms |
Int’l Foodservice Dist Ass’n |
Procter & Gamble |
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Contact information for personal reference is available upon request.
Subject Matter Examples (back
to top) The following synopsis of
selected private projects written by Dan Raftery shows part of
the range of subjects that he has covered
in past deliverables to clients. Client identities and specific
findings and recommendations associated with each deliverable are
confidential.
- Defining Customer Costs Associated with UPC Changes
Confidential survey of eleven CPG executives quantified activity
costs for four customer channels resulting from new item launches
and product changes. The results were used in negotiations
with the client’s customers.
- The Future of Frontend Merchandising
A multi-sponsor design project for a national supermarket chain
defined a renewable category improvement process for checkstand
merchandising that can be used across all of the retailer’s
divisions.
- Register Area Visi-cooler Merchandising Study
with 7-Eleven
A controlled-store merchandising study with consumer intercepts
in two markets quantified $1 million annual sales from near register
placement of visi-coolers.
- Documenting Unit Load
Compliance with GMA Guidelines
Confidential survey of nine CPG manufacturers supported client
manufacturer's new unit load policy initiative.
- Carbonated Beverages
Category Merchandising Test with Ukrops
A controlled-store merchandising test and consumer intercept study
of three in-aisle shelf layouts defined which one consumers liked
and which was highest in sales.
- Themed DSD Displays & POS Material
Documented insights and observations from eight supermarket operators
and Route Business Managers in three markets about how to improve
utilization of POP material.
- Revitalizing the Snack Food Selection
at Wal-Mart
Identified consumer perceptions of a stand-alone merchandising.
Found most shoppers liked the new merchandising approach, encouraging
Wal-Mart to adopt it.
- Books R Us Merchandising and Replenishment
System
A closed-loop replenishment system, driven by store-specific
planograms and sales data was designed and tested with Toys
R Us. Found
sales multiplied and other discounters embraced the program.
Contributed to the client’s acquisition.
- Variety or Duplication:
A Process to Know Where You Stand
The definitive pre-ECR SKU rationalization study for FMI involved
Cub Foods, Pathmark, and Bi-Lo in a multi-market controlled-store
test of six categories where SKUs were reduced using a consumer-defined
process for identifying non-unique items. The process remains
valid and viable today
Additional information is available about Dan Raftery's experience
in these and other subject areas.
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